Stand With Us
Pack Ambassadors make the mission possible. Put your name alongside the people doing the work — and help place service dogs with veterans and first responders.
Top Fundraisers
Live rankings of individuals, teams, and businesses raising for Ruff Ruck.
Back Someone Rucking for the Mission
Browse active fundraisers and chip in toward a fully trained service dog for a veteran or first responder.
Find a Fundraiser to Support →
Pack Ambassador Tiers & Impact
Your support changes two lives — a shelter dog and the veteran or first responder it serves. Every $10,000 raised places one fully trained service dog. Free to join, donate if you're able — for businesses, teams, families, and anyone ready to rally a pack.
Join the Pack
Free to join. Raise money. Donate too if you are able.
- Sign up free at ruffruck.org
- Create your fundraising page
- Share it and rally your pack
- Join the public leaderboard
Anyone can rally a pack.
Save a Shelter Dog
You give a shelter dog the second chance they deserve.
- Named shelter dog rescued in your name
- Photo opportunity with your rescued dog at the shelter
- Joint announcement post on Facebook from Ruff Ruck Challenge & our partner humane society
- And more (see full list online)
One dog. One shot. Because of you.
Launch a Service Dog
You are the reason a service dog's journey begins.
- Service dog enters our training program
- Silver Beast Award
- Invitation to graduation
- Updates throughout training
- Team of 4 event entries
- And more (see full list online)
You start the journey. You change the future.
Fully Fund a Pairing
You fund the complete journey — from shelter to service and into a veteran's life.
- Full training & pairing funded
- Golden Paw Award
- Permanent Wall of Heroes recognition
- Milestone updates & custom story film
- Team of 4 event entries
- And more (see full list online)
Two lives together. Forever changed.
The single Pack Ambassador who raises the most in 2026 wins the Top Dog trophy, top billing on the leaderboard, and the press spotlight.
Every tier can be funded by a business — or earned by a participant. Rescue a dog. Support a hero. Change everything.
Let's Build a Package
In-kind support, product donations, employee matching programs, mile sponsorships, and custom activations welcome. Tell us what you're thinking.
Our Current Pack Ambassadors
These organizations fund the mission through financial support. We are grateful.
Your Brand, Their Mission
Joining The Ruff Ruck Challenge as a Pack Ambassador puts your name next to a story the community rallies around: veterans, first responders, and service dogs — told through a grassroots military-inspired event with local media coverage and deep community trust.
- Direct, measurable mission impact — you see dogs placed.
- Authentic brand association with service and community.
- Local media presence (Fox 17, WZZM, Muskegon Channel).
- Employee engagement and team-building (Frontline Challenge teams).
- Year-round digital recognition, not just event day.
Pack Ambassador Inquiry
Fill this out and a member of our staff will reach out within 48 hours to confirm details and set up your branded page.
Thanks! We received your Pack Ambassador inquiry. A member of our staff will reach out within 48 hours to confirm details and set up your branded page. In the meantime, feel free to email info@ruffruck.org if you have questions.
Our Training Partners
These nonprofits train and place the service dogs that Ruff Ruck dollars fund. They carry the mission alongside us.